On the other hand, if the meta description
page of the site must contain a relevant meta description,which summarizes its content in a maximum of 160 characters. In many ways, themeta description works exactly like an advertisement. If the user is attractedby this, he will access the page in search of more information.is too general, too short or not writtencorrectly, there are very high chances that the user will choose thecompetitors' sites. Among the elements that must be found in the metadescription are the main keywords, the main characteristics of theproducts/services you offer (product type, price, advantages), brand name,call-to-action forms , as well as marketing advantages (fast and free delivery,promotions, discounts, etc.) 3) Headings
Headings are used to help both users and Google crawlers tounderstand the structure of the content on a web page. In HTML language,headings are called tasignal both visitors and search engines what is the logical structure of thecontent and what are the most important sections.Italy WhatsApp Number Data It is recommended that eachpage of the site contains a single <h1> tag, this having the role ofindicating the general topic of the page. The other headings (from <h2>to <h6>) naturally follow the <h1> tag and further help tostructure and organize the content on the page. They can be used several timeson the page, if necessary, but their use is not mandatory. 4) Content If you'vehad tangents with the world of online marketing until now,
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you certainly know the phrase "content is king".Each page on the site should have content optimized for keywords, these beingthe main elements for identifying the subject on the respective page. Beware,however, of the excess of keywords! Google does not accept keyword stuffing, asit is considered a black hat technique that can attract a penalty. Importantelements of content optimization: - keyword research - this must be carried outto identify the most relevant keywords for your field of activity, followed bythe sorting operation according to relevance and average monthly search volume,based on which devise the keyword strategy; - keyword density - there is noideal density, but keywords must be used in moderation and naturally integratedinto
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