This means that the target keyword is partially or entirely included in the

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Pet Supplies on Sale at Costco” “ Café du Monde gift baskets ” Note that Google may consider too much exact-match anchor text a bad indicator. Let’s take the example of the “sofa bed”. If you continually use “sofa bed” anchor text, Google may have a harder time determining the structure of the page. Which can make classification more difficult. Partial match keywords The partial match anchor text includes a variation of the keyword targeted by the pointed page.

with other terms serving as context. Examples “Check out Semrush’s guide Middle East Mobile Number List to link building strategies ” (“link building” is the target keyword) “Buy your pet food and other pet supplies at the best price ” (“pet food” is the target keyword) “Fall for our gift baskets filled with a selection of our best coffees and donuts ” (“gift baskets” is the target keyword) Related keywords Anchor text consisting of a related keyword is similar to partial match anchor text, but it does not include the keyword itself. This type of anchor text is a good way to provide context about the page you are linking to, without overusing the same keyword. Examples.



Find out everything you need to know about off-page SEO strategies ” (“off-page SEO” is related to the topic of “link building”) “Save today on dog treats and toys ” (“dog treats” and “toys” tie into the “pet supplies” theme) “Don’t miss this ultra-popular New Orleans restaurant ” (“ultra-popular New Orleans restaurant” is linked to the topic “Café du Monde”) Bare link We speak of “bare” anchor text when the URL of the link is used as anchor text. You will sometimes see them at the bottom of articles as referral links. Examples .Use bare links only when necessary, as a bare link can seem confusing and confusing to Internet users. Generic Generic anchor text does not include.