The Harness of Discounts in Business. How to give a discount?

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Discounts and promotions are an almost trouble-free way to increase customer loyalty and sell them a product that has already been lying on your shelves. Sales also make instant profits for the business, which is often extremely necessary. However, such price reductions can seriously impair to your company. How not to harm business with discounts? This is one of the best ways to sell! However, in fact, price reduction is a step for which an entrepreneur decides when the range of his store is no different from competitors. If used incorrectly, they may not attract, but, on the contrary, scare away customers.

The reason is simple: having tried discounts for the taste once, buyers in the future will not want to part with them. Acquisition of goods outside the discount period will no longer be in the order of things for them. Therefore, having shopify website design  decided once to quickly sell the goods and earn money, you risk hanging out on this needle and not getting off it.

When does the discount make sense?

It makes sense to give a discount in three cases:

    When the goods are obsolete in the eyes of consumers, such a product is subject to sale in the shortest possible time, so as not to lose a large amount of financial resources.
    When the discount on the goods goes as a bonus to those customers who will do something for you: they will write a review, like, invite friends and so on.
    When the discount goes within the framework of point privileges to the most loyal and loyal customers who trust you. Thus, around your company gathers a certain “circle of the selected”, which is very popular with the customers themselves.

How to motivate sales without discounts?

There are many ways to encourage customers to buy is not financially. Here are some of them:



    A minute of fame for people. It can be a post about some loyal customer or interview with a regular buyer – all that will make a person feel like an important person for your business.
    The sponsorship. Working with clients is good. At any opportunity, try to give customers a chance to indirectly influence the creation of not the most important and influencing the goods of things: packaging for it, the registration of a product card and so on. This allows customers to get to know the product better, and also awakens a sense of pride in them, thereby motivating to purchase this product.
    Knowledge is power! It’s simple: many people want to learn something new more than think about how much they are willing to spend. Try to use this for your own benefit: for example, when buying a multicooker, provide a brochure with new interesting recipes that are associated with it.
    Charity. Here, perhaps, the comments are superfluous - many people will be able to satisfy their need to do good deeds through the purchase of your goods.
    Play on emotions. For Russians, strong emotions that can cause the product are nostalgia, patriotism, getting rid of guilt, comfort, safety and status. Try to come up with which of these emotions and how you can tie to your products.