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Most of this template uses VLOOKUP to pull Google Analytics data into a worksheet. If you're not sure how VLOOKUP works, you can read more here.
The year-over-year percentage change column and the bounce rate column are simple calculations. For example, the percentage change in cell G6 is calculated using =(E6-F6)/F6, and the bounce rate in cell I6 is calculated using =(H6/E6). You may already be familiar with these common Excel functions.
A more complex formula is an array formula used to extract keyword data from search analytics. Since VLOOKUP will stop after the first match and we want to see five matches of the query, we use an array formula instead of pulling the matches to 5 cells. There are other functions that do this as well (i.e. pull all possible matches into one table); however, the array formula is unique in that it allows us to limit the results to five rows (otherwise, if one term has 10 rows and another has 4, you wouldn't be able to structure the worksheet in such a way to display multiple pages within a single tab).
A formulas here, but they're implemented slightly differently in Google ghana whatsapp data Sheets than in Excel. Based on my research, this formula gives me the results I want (controlling multiple matches in a specific set of cells), but if you know of a function in Google Sheets that does something similar, please feel free to share it in the comments!
in conclusion
Keyword-level data will not be lost! Google provides us with valuable insights into which terms drive users to our site—we just need to combine the data in a meaningful way. Google Sheets is a powerful way to connect to various APIs and pull large amounts of data from multiple sources. Search Analytics reports have some limitations (check out this great article from Russ Jones about some of the errors he found in Search Console Search
Here is the array formula used in cell D6:
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發表於 2025-3-6 16:15:03