How to use mental triggers in Google Ads

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With so much information and competition on the internet, creating an ad that stands out from the crowd is a difficult task these days, but not impossible. In this article, we will show you some techniques on how to use mental triggers in Google Ads to increase your CTR rates and, consequently, your conversion.

How and what are the best mental triggers to use in Google Ads?
There are no shortcuts, because when it comes to digital marketing and communicating rcs data saudi arabia your target audience, there are hypotheses and tests. The primary line of reasoning that should be applied is to understand the real need of your persona and create at least 3 ads to be able to measure the results.

Base your ads using at least one of the mental triggers listed below, which are used to awaken feelings and emotions in the people who read them:

Scarcity
Urgency
News
Social Proof
Authority
Reciprocity
Why
Anticipation
Simplicity
Relationship between pain and pleasure


See the example below of an ad that used the scarcity trigger and another that only described the benefits of the product.

Do you understand the difference? Ad 1 uses the scarcity trigger: where a sense of urgency is created in the person and makes them take action more quickly, because there is a feeling of loss of opportunity due to the last days that the discounts will be available.