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Olga Bogdanova The content of the article General trend: manufacturers are moving to marketplaces Entering marketplaces and promoting products: the old approach doesn’t work SEO optimization of cards comes first Paid promotion Internal advertising - effective formats Why you should use internal advertising External promotion Booster pages: customers want more information, and you want statistics Previously, marketplaces invested in competition and development: building logistics processes, opening sorting centers and warehouses, but now they are heading towards profit control. It is becoming increasingly difficult for sellers to maintain attractive prices for buyers and fight competitors.
Olga Bogdanova, a leading specialist in working with marketplaces, Email List shared her observations about how popular platforms are developing today and how the approach to promoting goods has changed. General trend: manufacturers are moving to marketplaces Previously, it was heard from every word: any product or idea can be taken literally out of thin air, promoted, launched sales on Wildberries and made good money. This is where several schemes for selling goods emerged: 1. Resale of goods purchased at local wholesale markets. Sellers are not physically involved in purchasing and processing deliveries. Let’s take the well-known “Gardener” market - it has literally become overgrown with contracting companies that prepare goods locally and send them to marketplace warehouses.
The seller knows where the necessary points are, contacts fulfillment and then remotely monitors the movement of goods on the marketplace from his personal account. This scheme no longer gives such results for several reasons: Competition and promotion costs are growing. The commission of marketplaces is growing, which affects the final cost of the product: either the price becomes uncompetitive, or the seller receives less profit. The algorithms of the marketplaces themselves are getting smarter. If earlier sellers actively used self-repurchase, now you should be more careful with this - algorithms identify such sellers, which leads to pessimization of product cards or blocking of the account. As a result, we see the following picture: it is difficult to maintain attractive competitive retail prices on the marketplace with a profit. 2. Resale of goods from China. The seller searches for suitable online resources or inter
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發表於 2024-1-9 16:46:52