Marketing and user experience

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optimization . What is Eye Tracking Index What is Eye Tracking Eye Tracking technology Eye Tracking Metrics Fixation points (Fixations) Viewing paths (Scanpaths) Heatmaps Saccades Response time What the data says: a guide for decision makers Interpreting Metrics: What's Important to Your Business Practical applications Eye Tracking in marketing and advertising Optimizing user experience and product design Eye Tracking for analyzing consumer behavior Implementation of Eye Tracking in the company Eye Tracking is a technology that measures where and for how long our eyes focus on specific points of interest . We can say that this methodology is .


part of a discipline known as neuromarketing , aimed at identifying communication channels closest to the user's purchasing decision-making processes , through the use of methodologies linked to neuroscience discoveries. Using devices called eye trackers, it is possible to collect Austria WhatsApp Number valuable data on users' visual behavior, offering unique insights into their preferences and behaviors. Eye Tracking technology Eye trackers are devices that use sensors and cameras to track eye movement. These tools can be fixed, such as those integrated into monitors or special glasses, or mobile, adapting to different situations. The precision and effectiveness of these devices have made Eye ,





Tracking an indispensable tool in many sectors. Eye Tracking Metrics Eye Tracking metrics are quantitative and qualitative data collected during eye tracking sessions. These metrics offer in-depth insight into user viewing behavior, allowing companies to better understand how consumers interact with their products, advertisements, or websites. Let's look at some of the most important metrics and what they mean in practice. Fixation points (Fixations) Fixation points indicate where and for how long the eyes rest on a particular item. A prolonged fixation time may indicate greater,