While Google Analytics shows searches for organic

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Results. Another thing you can look at is their conversion and bounce rates . If your conversion rate is low and your bounce rate is high, you already know that what you need to improve is the content , according to the objective you want to achieve. By monitoring the results of these pages you will be able to better understand what your audience expects from your content. A reverse analysis can also be useful, if you have pages with a good conversion rate and low bounce but that are not well positioned, you already know that you have to invest in improving their positioning with other techniques, including increasing the click rate with a more attractive meta .


description, for example, or a more attractive title. Can there be data Fax Lists errors when combining Google Analytics and Google Search Console? Some people "complain" that the two tools do not offer consistent information and that the numbers vary from one to the other. This happens, but it does not mean that one or the other is taking wrong measurements, I will explain why. Google Analytics measures the number of organic sessions along with the number of direct sessions. So that you understand it better, I will give you an example. If a user comes to your website through Google but then logs in directly, Analytics will count both sessions, but Search Console .





will only count the first one. Another difference is in the keywords .keywords along with those from Google Ads , Search Console shows only non-purchased ones. Conclusion Google Analytics and Google Search Console are two fundamental and quite useful tools in any Digital Marketing strategy . Linking them allows the data analysis process to be simpler, since, having all the information in one place, its consultation becomes much more practical. Using this data to improve the positioning of a website is a simple action that only requires good analysis and constant support. Google has a large amount of resources that allow you to greatly optimize any marketing strategy. How.