There is a lot of information available and it is easy to get lost in i

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Marketing Even the best text is worth little if it does not reach the right recipients. It is up to us, marketers, including the head, to create content tailored to the target group and distribute it appropriately. How to check if we are doing it right? Analyzing our activities is essential so as not to waste the energy of the team and the budget. Set goals Each campaign should have clearly defined KPIs. Why exactly are you publishing content? What are the expectations regarding the measures introduced? For simplicity, we can divide them into: Image Sales Informational What's next? Consider how many.


people the content should reach, what reactions it should evoke and what DB to Data should be changed. Set short- and long-term goals. They can be based on various indicators: reach, engagement, sales and many others. Example goals: Facebook likes campaign. Goal: 200 new followers within a month. Sending a newsletter to 1,000 people. Goal: 5% of recipients purchase the product. Creating a company blog . Goal: increasing customer awareness. Measure What should we actually be measuring.






As always it depends. Depending on our goal and what data we have. . Therefore, it is worth choosing the indicators that are most important for achieving the set goal. In many cases these are: Unique users and time spent on the website - this is the number of people visiting our website and their time spent viewing our content. We strive to keep users viewing them for as long as possible - then we know that the published content is valuable to them. Engagement – ​​in the case of social media, it will be interactions. Of course, we want their number to grow and for positive reactions. Users' comments and the.