But on the contrary to confront it

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industrial sector Learn how investments in AI can helpmanufacturers deliver a better customer experience and how they can stay aheadof the competition. By Andrew Lawson, SVP of EMEA Sales at Zendesk Last updatedAugust 30, 2023 EXECUTIVE DATA CLIENT EXPERIENCE INDUSTRIAL SECTORManufacturers are adopting an optimistic view of their performance forecastsfor the years to come. They indeed consider CX, that is to say the customerexperience, as a potentially profitable tool and the way to turn the page on adifficult period which has seen a series of price increases and chaindisruptions. supply. The idea is that as long as their customers remain happy,they stay ahead of the competition. The reason is simple. According to theZendesk Customer

Experience Trends 2023 report , 70% of manufacturersworldwide are seeing a positive ROI  Chinese Malaysia Phone Number List on CX over the last twelve months.Comforted in their choice, they therefore commit to devoting even more effortto improving the quality of CX, with 80% of them planning to increase the budgetdevoted to it in the coming year. At the same time, 75% of industry executivessay building business resilience through customer service is a priority duringtimes of economic crisis. In other words, this strategy does not aim to ignorethe current economic climate,. Let ustherefore look in more detail at the trends which are affecting this renewedinterest among manufacturers in CX and at the measures which are beingimplemented to capitalize

on the progress already recorded. Intelligence, informationand strategy With over 100 million users as of January, ChatGPT is now thefastest growing app in history. It is impossible to ignore the transformativeeffect that AI represents, and will continue to represent in the future.Although we are still discovering the possibilities of this solution, leadersin the industrial sector are seeing a rapid evolution of artificialintelligence. For two thirds (65%) of companies in this sector, AI and chatbotsare increasingly natural and increasingly human. But while all companies areeach exploring the possibilities that AI offers them, some also fear missingthe boat. About 62% of business leaders believe their organization is laggingbehind when it comes to the use of AI and