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You need to know which keywords give you a fighting chance to rank high on the SERPs. When you’re just starting out, you have to choose keywords with a high volume and low difficulty. Otherwise, you’ll lose to websites with a higher domain authority every single time. As your domain authority increases, you can target more and more difficult terms. But that’s likely a long way down the road. Top Keyword Research Tools So, how are you supposed to find the right terms? tools, of course, such as: SpyFu SEMrush Google Keyword Planner WordStream Ahrefs Moz Some of the keyword research tools are free, like Google Keyword Planner. However, the drawback is that their data is not as complete or detailed. If your budge France Telegram Number Data n’t allow you to invest in a paid program, do what you can to make it work for now. Then, plan to upgrade in the future once your marketing efforts start to pay off. No matter what program you use, export the list of keywords into a spreadsheet. Then, start digging through the terms to find the low-difficulty, high-volume ones relevant to your brand. Top Ways to Infuse Your Content with Keywords With all your relevant keywords in hand, it’s time to put them to work. Here’s how. Choose One Per Page Every single keyword needs its own page. If you try to optimize multiple pages for the same keyword, both your customers and the search engines will get confused. Use a second spreadsheet to match your keywords to each piece of content you’ll post on the web. Then, mark them off as taken to keep casting a wider and wider net with your digital works.