Managed to Do Both Tech and Retail Well. Hows the Rest of the Retail World Going to Hit That Bar This Quote is Particularly Disingenuous. For Years You Could Win in Search With a Niche Site by Being More Focused Having Higher Quality Content More Indepth Reviews. But Now Even Some Fairly Large Sites Are Getting Flushed Down the Ranking Toilet While the Biggest Sites That Syndicate Their Data Displace Them See This Graph for an Example as Pricegrabber is the Primary Source for Yahoo Shopping. Some May Make the Argument That a Business is Illegitimate if It is Excessively Focused on Search and Has Few.
Other Distribution Channels but if Building Those Other Filtered Out as Duplicate Content All You Are Doing is Trading One Risky Relationship for Another. When It Comes Time to Renegotiate the Partnerships in a Couple Years Look for the Partner to Take a Pound of Flesh on That Italy Telegram Number Data Deal. How Google Drives Businesses to Amazon Ebay Other Platforms Google Has Spent Much of the Past Couple Years Scrubbing Smaller Ecommerce Sites Off the Web via the Panda Penguin Updates. Now if Small Online Merchants Want an Opportunity to Engage in Googles Search Ecosystem They Have.
Couple Options Ignore It Flat Out Ignore Search Until They Build a Huge Brand Its Worth Noting That Branding is a Higher Level Function Deep Brand Investment is Too Cost Intensive for Many Small Niche Businesses Join the Circus Jump Through an Endless Series of Hoops Minimizing Their Product Pages Reconfiguring Their Shopping Cart Ppc Operate at or Slightly Above the Level of a Nonfunctional Thin Phishing Website Pay Google by the Click via Their New Paid Inclusion Program Ride on a Rd Party Platform Sell on One of the Larger Platforms That Google is Biasing Their Algorithms Toward Hope That the Platform Doesnt.