There is an entire section of search engine optimization dedicated specifically to crawl budget. It is used to influence Googlebot's behavior so that the existing crawl budget is put to good use. The ultimate goal of course is to index highquality pages that are of particular importance to the website operator. According to this school you should first identify the pages that are of little importance. This particularly applies to those with poor content or little information as well as faulty pages that return a error code. These pages need to be excluded from indexing so that the indexing budget remains available for better quality pages.
Then important subpages should be designed in such a way that they are indexed by bots first. Read also: What is a error? Possible crawl optimization activities include according to Digital Marketing Lexicon : implementation of Hit Post a flat website architecture in which paths to subpages are as short as possible and require only a few clicks internal linking of pages with a large number of backlinks to pages that are to be indexed more often very good internal linking of the most important pages excluding irrelevant pages from indexing via robots.txt e.g. login pages contact forms images exclusion of indexing by using metadata noindex nofollow proposing an XML sitemap with a list of URLs of the most important subpages. If the portfolio of crawled and indexed pages is improved through optimization the page's ranking can also improve.
Pages with a good ranking are indexed more often which in turn translates into better visibility and greater reach. Improve your crawl budget! Crawl budget optimization is one of the ways to influence search engine visibility. An efficient process includes both the preparatory phase and the actual optimization. Take time for a preliminary analysis and look at the website through the eyes of a bot. This will help you eliminate unnecessary obstacles that may discourage Google spiders from exploring your website.
發表於 2024-3-16 17:24:44
