A high CVR means your landing page offers

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CAMPAIGN TYPE Before you start a paid campaign in Google Ads, you'll need to choose one of three campaign types Search ads, Display ads, Video ads. Search ads are text ads that appear among search results on Google's search pages. Display ads are usually imagebased and appear on web pages within the Google Display Network. Video ads Video ads are between and seconds long and appear on YouTube. CLICKTHROUGH RATE CTR CTR is the number of clicks you receive on your ad in proportion to the number of ad views.


A higher CTR means a quality ad that matches search intent. and target relevant key BSB Directory words CONVERSION RATE CVR CVR is a measure of form submissions as a proportion of total visits to your landing page.  a smooth user experience that matches your ad's promises. DISPLAY NETWORK Google ads can be displayed on search results pages. or pages within the Google Display Network GDN. GDN is a network of websites that allow space on a page for Google Ads, and these ads can be text or image ads. and displayed alongside content related to your target keywords.





The most popular display ad options are Google Shopping and App campaigns. EXTENSIONS Ad Extensions allow you to supplement your ads with additional information at no additional cost. These extensions fall into one of five categories such as Sitelink, Call, Location, Offer, Application. KEYWORDS When a Google user types a search term into the search box, Google returns a range of results that match the searcher's intent. Keywords are words or phrases that align with what the searcher is looking for and that will respond to their search. they You select keywords based on the search terms that you want to show your ads alongside.