Another important thing to remember

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If you sell products globally. The unite states may only be a small part of your market. If people are looking for products you offer in other regions. You nee to know in a timely manner. You should consider the “buying power” of the country with the search volume. Maybe you see a promising keyword with 100. 000 monthly searches. But 90% of them are from a country with a lower gdp. In this case. This keyword may not be a good target because the searcher's "Buying power" may be low. For example. Take a look at the keyword "Backlink generator". It has 13.000 global searches. But more than 70% of those searches come from low-income countries with lower gdp per capita.

Such as india. Indonesia. Bangladesh and pakistan.  Central African Republic Email List So even though you might get a lot of traffic by ranking for that keyword. The "Commercial value" of that traffic is probably still low compare to a keyword that gets over 70% of its search volume from the us.  about search volume is that search volume varies from tool to tool. Because each tool calculates and updates this metric differently. You can read here and here about the complexities of search volume estimation and why sometimes google’s data isn’t really “accurate” either. Pay attention to keyword trends since search volume is a monthly average for each year. It’s common to view trends for your keywords in keywords explorer .

If the keyword is seasonal or has a sudden dip. There may be changes in search volume. Search terms relate to christmas are a good example. They all peak in december and then drop to zero in february. But this is not reflecte in the search volume. Read our guide to google trends for more practical tips on researching popular keywords. Click a lot of people may search for something on google. But that doesn't mean they all click on the search results and visit the top-ranke pages. This is where the clicks indicator in keywords explorer comes in handy. It tells you the average number of clicks per month on keyword search results. For example.