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The comparison can be made with a glass of water containing a liquid,once spilled, it is almost impossible to recover it completely, in this sense an exquisite treatment must be given to the client that, since if he comes to share a negative experience could " spill” our credibility and ruin a job of months, or even years, in a matter of days. In relation to customer satisfaction, the basic rules are simple and to some extent very logical. Aspects such as honesty.
Integrity or communication are essential. And of course the capacity for action. Singing the "mea culpa" is only the first step in the battery of actions to be taken to guarantee the solution of the problem. Aspects such as: response time It is a moible number data determining factor. Once an incident has been generated, immediate communication must be carried out with the person affected so that they present us in detail the situation that has taken place.
If the error has affected such a number of clients that it is possible to make a personalized call, it is undoubtedly the best option. In the event that the affected number makes this option unfeasible, contact will be made in writing, generally via email. In this first communication, it can be used to make a small presentation that provides the client with the assurance that we are aware of the impact that the problem may have had on him.
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