Third phase Marketing transformation through testandlearn techniques Companies fully embrace testandlearn techniques and use what they learn to transform their approach to marketing Testandlearn informs nearly every aspect of the business including how online and offline campaigns are designed across channels how agencies are managed and what new capabilities are needed within the organization
Fourth phase Maximizing the value of interaction with consumers In the most advanced phase of digital marketing companies pivot their entire business on the direct relationship with the customer Think of digital companies like Spotify Uber and Netflix which Indonesia Phone Number specialize in the art of consumer engagement but also more traditional companies that possess enormous data assets telecommunications banks media groups or manage important loyalty programs hotels and airlines are starting to exploit.
direct relationships with consumers to become leaders in marketing digital Digital marketing will change the way your business works an addition to traditional marketing Its a completely new way of operating Existing marketing teams will require reskilling and new talent may need to be hired to fill skill gaps Companies will need to create a new technology infrastructure and develop explicit strategies to acquire integrate and analyze data .